In addition to the thousands of national brand products we offer, we also carry our very own Private Label products to bring you great quality and even more savings all at the Best Prices Everyday!!!
The Irresistibles brand offers consumers high-quality products, as well as exclusive items that are in line with market trends and consumer preferences. Special care is given to the ingredients and flavours. Our hard work is already paying off: the line of Irresistibles fat-free sorbets was honoured at the 2009 Canadian Grand Prix New Product Awards sponsored by the CCGD, as were our homemade breads in 2008. The Irresistibles brand also includes organic, health, gluten-free and certified peanut-free products.
Our second private label, Selection, consists of over 2,000 products that are comparable to, but cost less than, national brands. These products span all of the standard categories, and are based on eating habits and consumer needs. Many of our products are available in low-sodium or low-fat versions, or are trans fat-free or certified peanut-free. We also offer health and beauty products and have developed a line of eco-friendly products under this brand (eco).